One of the main challenges was the complexity of integrating Foxy Cart into Webflow while maintaining a seamless checkout experience tailored to Core Cans’ unique business model. The ordering process required flexibility to accommodate product variations and special requirements. Another challenge was developing a custom dynamic form for dunnage returns using JavaScript, ensuring users could submit complex order details effortlessly. Additionally, optimizing the website’s performance, accessibility, and SEO posed a significant challenge, as the site needed to load quickly and rank well while providing an exceptional user experience across all devices. Lastly, maintaining brand consistency while introducing modern UI/UX enhancements required a balance between aesthetics and functionality.

To overcome these challenges, I executed a tailored Webflow and Foxy Cart integration, customizing the e-commerce flow to align with Core Cans’ needs. By refining the checkout experience, I ensured a frictionless and intuitive purchasing process, increasing conversion rates. I also built custom JavaScript-powered dynamic forms for dunnage returns, allowing users to input data in a structured and interactive manner. For performance optimization, I implemented lazy loading, image compression, code minification, and caching strategies, significantly reducing load times and improving site responsiveness. Additionally, I meticulously followed Core Cans’ branding and UI guidelines, enhancing the visual hierarchy, typography, and page structure to create a polished and professional appearance. Throughout the project, I focused on SEO best practices, ensuring metadata, structured content, and optimized images contributed to higher search rankings.

The final result was a visually compelling, high-performance website that seamlessly blends functionality, branding, and user experience. The site now delivers a fast, mobile-responsive experience, providing a smooth checkout flow and a structured content organization that enhances navigation and user engagement. Performance optimizations led to improved load speeds and better SEO rankings, making the site more discoverable and accessible. The addition of the dunnage returns form and newly developed pages, including a dedicated blog section, expanded Core Cans’ ability to engage customers and provide valuable industry insights. With a more refined UI and a conversion-optimized e-commerce experience, the website has seen an increase in customer interactions and completed transactions, ultimately reinforcing Core Cans’ strong online presence in the industry.